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Research on the Correlation Effect of Innovation Activities on Innovators and Customers ${sim}$ Using the IC Package and Testing Industries as an Example
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  • Research on the Correlation Effect of Innovation Activities on Innovators and Customers ${sim}$ Using the IC Package and Testing Industries as an Example
  • Research on the Correlation Effect of Innovation Activities on Innovators and Customers ${sim}$ Using the IC Package and Testing Industries as an Example
저자명
Tien. Shiaw-Wen,Chung. Yi-Chan,Tsai. Chih-Hung,Dong. Chung-Yun
간행물명
The Asian journal on quality
권/호정보
2007년|8권 3호|pp.81-112 (32 pages)
발행정보
한국품질경영학회
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

In the competitive global market, firms have to keep profit from innovation activities. A firm makes profits by offering products or services at a lower cost than its competitors or by offering differentiated products at premium prices that more than compensate for the extra cost of differentiation. The IC Package and Testing technology industries were the first high technological industry to build in Taiwan. The Package and Testing industries in Taiwan adopted competitive innovation activities to become stronger. In our study, we want to know how innovation activities influence a firm operating in the IC Package and Testing industries. Our study used a questionnaire and Likert five-point scale to survey the innovation activities, customer and feedback in innovation performance in the IC Package and Testing industry. The wafer level chip size packing technology in our study indicates the innovation activities. Because we need to compare the difference between the wafer level chip size packing technology and wire bonding technology to recognize innovation and how the innovator and customer were influenced. Our conclusions are described below: (1) When the innovator adopts innovation activities that can be maintained using experiments and knowledge, using machine and decision variables more quickly will produce success; (2) Innovators should adopt innovation activities that focus on customers that use knowledge and experimentation, training time and cost. If an innovation forces customers to spend much time and cost to learn new technology or applications, the innovation will not be adopted; (3) Innovators that create innovation performance higher than his customers must also consider the impact upon their customers. We have to remind innovator to focus on why their customers have a different level of evolution in the same innovation activities.