Flow structure inside a refrigerating compartment of a scale-down display cooler model was investigated experimentally by using PIV (particle image velocimetry) method, a reliable velocity field measurement technique, in the present study. In addition, we also carried out flow visualization regarding flow structure and particle movement inside a display cooler by using a tracer method. As a result, the mean velocity field measurement shows a large scale vortical flow structure inside a refrigerating compartment due to strong entrainment flow, going through a base plate open gaps.