The modelling and design of the PCV(Pressure Control Valve) for passenger car CVT(Continuously Variable Transmission) are considered in this paper. For analysis and design, the simulation model of the PCV is derived by using commercial software, AMESim. For a good design of the PCV, the sensitivity analysis for design parameters is carried out and the static and dynamic characteristics of the developed PCV are experimented. The simulation and experimental results are presented to show the validity of the design process.