This paper proposes a policy on efficient load balancing that can reduce the network game server load burdened by surging number of users. The study adopted a contents-based clustering technique. Recently, skyrocketing number of clients in on-line games causes overloads on specific game servers, and the consequent server-instability brings the worst situation: a server failure. To cope with this problem, one can install more high-powered servers or be equipped with back-up servers, which is often inefficient in terms of cost performance. To solve this problem, the present study examined the technology enhancing the performance and efficiency of game servers by reducing the loads of specific game servers. In doing this, this study used the clustering technology to compose game servers classified by their contents and carried out appropriate load balancing to numerous clients with load balancers in each region.