- 예식서비스 정보와 예식전문가에 대한 소비자요구
- ㆍ 저자명
- 김인옥,류미현,Kim. In-Ok,Ryu. Mi-Hyun
- ㆍ 간행물명
- 대한가정학회지
- ㆍ 권/호정보
- 2007년|45권 9호|pp.75-87 (13 pages)
- ㆍ 발행정보
- 대한가정학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This study was conducted to determine what information regarding wedding services are most important to consumers, and the most common methods by which consumers gather this information so that wedding directors can disseminate information regarding wedding services effectively. In addition, this survey also evaluated the amount of information required by wedding directors so that they can best serve consumers. To accomplish these goals, a questionnaire survey was conducted between January 25 and February 27, 2007. A total of 290 questionnaires were used for the final analysis, which indicated that: 1. The needs for information related to wedding services was very high as index value 4.41. 2. Most consumers acquire information regarding wedding services while attending other wedding ceremonies and consumers value the advice of families, friends and relatives over information they obtain from the internet. 3. Consumers would like a wedding director to manage the wedding schedule and arrange the wedding procedure.