- 청소년 농촌체험관광의 서비스품질과 만족도에 관한 연구
- ㆍ 저자명
- 최영창,박은식,이은영,Choe. Yeong-Chang,Park. Eun-Shik,Lee. Eun-Young
- ㆍ 간행물명
- 농촌지도와 개발
- ㆍ 권/호정보
- 2007년|14권 1호|pp.149-170 (22 pages)
- ㆍ 발행정보
- 한국농촌지도학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purposes of this study were to analyze the effect of service quality on tourist satisfaction and to determine the causes and effects relationship of the tourist satisfaction on rural experiential tourism for youth. The researchers developed a questionnaires to obtain the measures of two latent variables; service quality, satisfaction. Service quality was consisted of 4 sub-domains namely program, physical environment, interaction and achievement. Tourist satisfaction were measured by 4 question items respectively. The population of this study was 424 student participants who attended rural experiential tour conducted by Korea 4-H Association. Based on the conclusion of this study, the following recommendation were suggested to enhance participation on rural experiential tourism for youth: First, since the achievement was the important factor of the tourism, effective program should be emphasized for the successful rural experiential tourism for youth. Second, youth should be encouraged to have more opportunities to participate in rural tourism because of the high educational effects and satisfaction on rural experiential tourism.