This paper represents a study on the development of the conceptual design for the bicycle transmission by TRIZ. At first the problem of the transmission of commercial bicycles was analyzed. The problem was defined as "the variable sprocket pitch diameter with respect to the tension change of chain". The conceptual solutions were derived by Su-Field Model Analysis, IFR(Ideal Final Result), SLP(Smart Little People), and Contradiction Matrix. The here developed sprocket prototype shows the automatic change of sprocket pitch diameter with the tension change of chain.