- e-marketplace 이용기업의 신뢰가 몰입, 장기거래지향성, 협력에 미치는 영향
- ㆍ 저자명
- 박준철,Park. Jun-Cheul
- ㆍ 간행물명
- 정보시스템연구
- ㆍ 권/호정보
- 2007년|16권 2호|pp.123-144 (22 pages)
- ㆍ 발행정보
- 한국정보시스템학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
As the interest in the business-to-business electronic commerce is increasing, many companies are participating in the business-to-business e-marketplaces. As a result, it is important to develop understanding of behaviors of firms that use these e-marketplaces. For this purpose, e-marketplace usage company trust is proposed to affect commitment, long-term orientation and cooperation. This study, which used data from participating in the business-to-business e-marketplace companies, showed acceptable data-fit of proposed model and supported all of research hypotheses. The empirical results indicated that trust take significant effect on commitment, long-term orientation and cooperation, and the commitment affect long-term orientation and cooperation, and the commitment in turn have strong influence on long-term orientation and cooperation. It was confirmed that commitment variable is effective mediator linking trust and long-term orientation and cooperation.