- 서울지역 여성의 시판 김치 구입현황과 구매촉진에 관한 연구
- ㆍ 저자명
- 주나미,김옥선,Joo. Na-Mi,Kim. Ok-Sun
- ㆍ 간행물명
- 韓國食生活文化學會誌
- ㆍ 권/호정보
- 2007년|22권 2호|pp.167-175 (9 pages)
- ㆍ 발행정보
- 한국식생활문화학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This study was to investigate purchase of women for commercial kimchi. Survey was carried out by questionnaire method that is target on 322 female over 20 age in Seoul area. The results of the study was that the way they get kimchi of women answered that they make it by themselves(63.3%). The reason of purchasing is they do not have enough time to make it at their home(43.8%) and its good taste(56.8%) result in their purchase. In the degree of preference about package material, prefer polyethylene(39.6%). Also respondents prefer purchasing poggi kimchi(63.4%) among other different types of kimchi. The promotion facts of purchasing commercial kimchi shows a high score in cold chain system package and specific kimchi development.