- 공공부문의 CRM 성과에 영향을 미치는 요인 분석
- ㆍ 저자명
- 임준식,김용수,Im. Jun-Sik,Kim. Yong-Soo
- ㆍ 간행물명
- 경영정보연구
- ㆍ 권/호정보
- 2007년|21권 |pp.1-27 (27 pages)
- ㆍ 발행정보
- 대한경영정보학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
government is rising interest about CRM gradually. At this of time presenting visible effect, this study grasped success factors through the concept arrangement and the existing literature about CRM. The capacity of CRM and the result of CRM (interest of local department which is a variable, a specialty manpower, business cooperation between department, evaluation and compensation, system integration level that is special variable, possibility of system extension, ease of system use) analyzed to local government employee how affects through actual proof analysis.