This paper presents a design methodology for developing a new push scooter. A case study is clone with effective planning processes to ensure the product quality under the different phases of a product design process. Parametric model based design process simulation and optimization is implemented by using ANSYS application tool. The relationship matrix and decision matrix are drawn by using several methods. The simulation results for deterministic design and robust design are compared. This entire design process phase can support the design and quality improvements for a new product development.