Friction-type reinforcing members(FRM) to enhance the resistance to wind loads of a transmission tower through both stiffness strengthening and damping increase are energy dissipation devices that utilize bending deflection of a tower leg. In this paper, the hysteretic behavior of the transmission tower structure with FRMs was experimentally investigated through cyclic loading tests on a half scale substructure model. Firstly, the variation of friction forces and durability of the FRM depending on the type of friction-inducing materials used in the FRM were examined by performing the cyclic loading tests on the FRM. Secondly, cyclic loading tests of a half-scale two-dimensional substructure model of a transmission tower with FRMs were conducted. Test results show that the FRM, of which desired maximum friction force is easily regulated by adjusting the amplitude of the torque applied to the bolts, have stable hysteretic behaviors and it is found that there exists the optimum torque depending on a design load by investigating the amount of energy dissipation of the FRMs according to the increase of torque.