본 연구에서는 클러스터로 지정된 춘천의 애니메이션 산업의 특징을 분석하였다. 내적으로는 다른 지역의 클러스터와 차별화하기 위해 정책수행기관의 역할을 변화시키고 공동제작을 강화함과 동시에 실질적인 콘텐츠 제작단지의 건립을 시도함으로서 자체적인 문화콘텐츠 산업을 발전시키려 하고 있다. 한편, 외적으로는 공동제작을 주로 해외와 시도하면서 이러한 연결을 단순한 제작의 네트워크가 아닌 산업과 시장이 유기적으로 연결된 하나의 블록을 형성하려 하고 있다. 지방자치제 이후 자체적인 클러스터 운영이 국내의 다른 클러스터의 모습이나 성격과는 차별화되면서 국제적으로도 자체적인 네트워크를 이루어가고 있다는 점에서 의의가 있다.
The purpose of this study is to analyze the characteristics of animation cluster in Chuncheon. It has been over 10 years since Chuncheon was designated as the cluster raising the animation industry. The Chuncheon cluster is trying to differentiate through managing several unique strategies. In order to realize the micro-regionalism, it focuses on co-production not with domestic companies but with foreign companies. Especially, for establishing the whole concrete production pipe-line, it concerns to make co-production contracts dealing with not only for the main production part but also pre- and post-production parts. Based on these production experience, it is building the production complex in the name of ICT convergence cluster. The changed role of the policy-management organization(Gangwon Information & Multimedia Corporation, GIMC) enables these differentiated strategies by itself. The establishment of the Asian Animation Round(AAR) is recognized as the characteristic of macro-regionalism. Starting from the year of 2006, the AAR tries to place Chuncheon as the hub of animation production in Asia and focuses on constructing the network of animation production countries that have developed their production capabilities through sub-contracts. This type of production and market bloc has not been made before.
