- 인터넷 쇼핑몰관련 연구의 유형 분류와 내용 분석
- ㆍ 저자명
- 곽원일,최원일,전중옥,박현희,Kwak. Won-Il,Choi. Won-Il,Jeon. Jung-Ok,Park. Hyun-Hee
- ㆍ 간행물명
- 통상정보연구
- ㆍ 권/호정보
- 2007년|9권 4호|pp.21-40 (20 pages)
- ㆍ 발행정보
- 한국통상정보학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This study is trying to classify and analyse the Internet shopping mall related studies from 1997 to 2006 in order to provide comprehensive view about Internet shopping mall. Another aim of this study is to give the future research themes around this area through consideration of needed research parts. First, we summarise the related terms, definitions and classification of Internet shopping mall itself. Then we classify the studies into two groups - researches about company behavior and researches about consumer behavior. We review the studies of each categories and classify them into more detail area. Finally we attempt to give integrated frameworks of each categories.