Watermark insertion methods on low frequency subbands in wavelet transform image are robust in attacks, but become reduction of invisibility. And watermark insertion methods on high frequency subbands have a good visibility, but are weak in attack. In this paper, we propose the method that improve invisibility and robustness of watermarks according as we adaptively control insertion intensity by using subband characteristics and perceptual weights. Experimental result, we show that the proposed method has excellent of invisibility and robustness more than the conventional method, according as it is improved with $1.7dB{sim}2.6dB$ in invisibility, and is improved with $0.2{sim}12.9$ in similarity measurement.