As one of the major handling performances of the vehicle and tire, the steering feel is very important in the high speed where safety and refinement is a major concern for the drivers. This paper presents both subjective and objective techniques for the assessment of the steering feel including the on-center feel and steering response. For this, subjective evaluation method of the steering feel was studied at first and then objective parameters were selected by considering the process by which the steering feel is evaluated subjectively. From statistical analysis of subjective and objective data for the several vehicles and professional drivers, it was found that the subjective assessment of the steering feel could be successfully explained by means of the suggested objective parameters. Also, the main objective parameters related to the subjective assessment of the steering feel could be found.