The nonlinear characteristics of a suspension is directly related to the ride quality of a passenger car. In this study, the nonlinear characteristics of a spring and a damper of a passenger car is analyzed by dynamic experiments using the MTS single-axial testing machine. Also, a mathematical nonlinear dynamic model for the suspension is devised to estimate the ride quality using the K factor. And the effect on the variation of the parameters of the suspension is examined. The results showed that the dynamic viscosity of the oil in a damper was the parameter that most influeced the ride quality of a passenger car for the ride quality of a passenger car.