The reduction of product development time is exposed to the competitive pressure due to shortened product-and production technology lifecycles as well as increasingly dynamic markets. Specially in automobile companies, that is of major importance for designing die because it is a bottleneck process in the development of a new car. To improve this conventional design process, this paper describes how to design it fast and flexibly. This was done by a modular method using standard template and a feature and knowledge based design method along the design process.