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저자명
고동완,우제철,Ko. Dong-Wan,Woo. Je-Chul
간행물명
한국조경학회지
권/호정보
2007년|35권 3호|pp.13-21 (9 pages)
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한국조경학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

Golf has emerged as one of the key leisure activities in Korea. This study examines the characteristics of golf consumption typology. A total of 256 questionnaires were collected from membership and public golf courses in the Incheon and Gyeonggi district. This study explores user satisfaction with and service at the golf course. The results of this research show that there are primary factors in user satisfaction regarding course facility, scores and operational services. Detail responses regarding these golf courses prove that the whole of the golf course, satisfaction with the course layout, landscaping and user gratification with the golf facilities are influenced by contentment with the management of the golf course. Satisfaction with scores were correlated with user contentment with the golf course. Detailed factors regarding operational services cited such aspects as ease of reservations, staff and tee time, all factors related to the smooth arrangements and progress that are influenced by operational services. This research was more concerned with course design and facility operations than marketing operations, which can satisfy users through investment in variety and expansion of the course facilities. Satisfaction in these areas is correlated to revisits and recommendations to others. The types of membership and public golf courses face difficulty in development, operation, and facilities maintenance, among other features. This paper will help separate out each quality in order to formulate difference stratagems for marketing and operation tactics in the future.