The drawbeads, which are used for controlling the flow of the sheet into die cavity by imposing the tension and for preventing the forming defects like wrinkling, springback, etc. during the sheet forming process, affect the formability strongly because of the differences in the restraint and opening forces according to the drawbead shapes and dimensions. In this study, the experimental device enabling to measure the drawbead restraining and opening forces is manufactured and the drawing forces of circular, square, and step drawbeads are measured. The drawbead restraining and opening forces of a circular drawbead are increased as its drawbead height is increased. Similarly, those of a square drawbead are increased as its height is increased and shoulder radii decreased. The drawbead forces obtained from the experiment were compared with those calculated in the numerical simulation of stamping process of automotive fender. Good agreement was found so that the experimental measurements can be used in the simulation of auto-body stamping process.