This paper proposes a novel tension estimation of interstand strip in looperless hot rolling process using SVR(Support Vector Regression). The quality of hot coil which is final product of hot rolling process is substantially decided by tension control of finishing rolling in hot rolling process. The fluctuation of the strip tension in conventional hot rolling process is controlled by the strip tension measured by an inter-stand looper. However, the looper can cause a motor trip and tension hunting in hot rolling process, therefore, alternative method is essential to replace it. In this paper, the mathematical modeling of tension mechanism is implemented to estimate the tension using the proposed SVR algorithm without looper in hot rolling process. The simulation results show a reliable estimation performance and a possibility of tension control using SVR technique.