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섬유패션 중소기업의 SCM 사례 연구 - 커튼업체를 중심으로 -
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  • 섬유패션 중소기업의 SCM 사례 연구 - 커튼업체를 중심으로 -
  • A Case Study on Implementing SCM to Textile Fashion Industry as Small Business
저자명
신상무,최진혁,Shin. Sang-Moo,Choe. Jin-Hyeok
간행물명
패션비즈니스
권/호정보
2008년|12권 5호|pp.155-167 (13 pages)
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한국패션비즈니스학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

With globalization and competitive market environment, companies realize how marketing channels are important in order to survive and succeed the business. The importance of information management among channels is getting increased, and is needed for SCM. Nevertheless having hard situation to implement SCM, SCM for textile fashion industry engaged in small business mostly is the way to break through the difficulty on so many channels to go through from fiber to retail. Therefore, the purpose of this case study to L firm by using questionnaire based interviewing method was to investigate how textile fashion small business can implement the SCM with their own differentiated strategy differed from a large corporation. L firm conducted SCM-ISN (Information Service Network) under the restructuring project. So they could use electronic bidding system via internet and have information sharing with their partners such as retailers. Therefore, they could expand market share to Seoul and reduce inventory and manage their customer more effectively than before.