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여성결혼이민자의 소비자능력과 관련요인에 대한 연구
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  • 여성결혼이민자의 소비자능력과 관련요인에 대한 연구
저자명
김효정,Kim. Hyo-Chung
간행물명
한국생활과학회지
권/호정보
2008년|17권 6호|pp.1151-1165 (15 pages)
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한국생활과학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

This study examined the current status of consumer competency such as consumer knowledge, consumer role attitude, and consumer skill and the related factors among female marriage immigrants. The data were collected from 220 female marriage immigrants living in Yeungnam region. The results of this study were as follows. First, the mean for consumer knowledge was 5.555, the mean for consumer role attitude was 4.067, and the mean for consumer skill was 3.841. Second, the results of t-tests and ANOVA showed that there were differences in the category of consumer knowledge according to age, educational level, marriage duration period, and Internet contact frequency. And the differences were found in age, educational level. communication with family about consumption and TV contact frequency for consumer role attitude, whereas in age, educational level, marriage duration period, employment status, communication with family about consumption and communication with friends about consumption for consumer skill. Third, according to the regression analyses, educational level was significant for consumer knowledge. Additionally, communication with family about consumption and TV contact frequency were significant for consumer role attitude, and age, educational level, communication with family about consumption and communication with friends about consumption were significant for consumer skill.