In medium-sized enterprises that comprise of multiple business branches and companies, various types of information systems are constructed and operated. One of the difficult problems these enterprises face is that integrated information cannot be delivered due to loosely managed mater data. This paper proposes an effective master data management framework for these enterprises. The framework is designed after comparing a tightly controlled centralization model with a coordinated centralization model. Through a case study on a customer master data integration project, the practicality of the framework is explored.