Needs for copyright protection of multimedia content are getting increased because of the internet growth. In this paper, a new technology which protects the content copyright to provide different content services by user level using the digital watermarking technology was proposed. The service can be provided by two layers of a paid user and a free user. By the proposed method, the paid user can use the high quality content and the free user only can use the low quality content. The digital watermarking technology was used to hide information to be able to improve the content quality.