- 품질경영을 도입한 박물관 마케팅 활성화에 관한 실증 연구
- ㆍ 저자명
- 서명애,이상복,Suh. Myung-Ae,Ree. Sang-Bok
- ㆍ 간행물명
- 品質經營學會誌
- ㆍ 권/호정보
- 2008년|36권 4호|pp.7-18 (12 pages)
- ㆍ 발행정보
- 한국품질경영학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
Modern Museum has duplication which are non-profitability for public service and profitability for good service to visitors. Museum must have revenue source in order to provide a good service. It is necessary Museum do marketing for benefit Enterprise. In this Paper, we study empirical of Museum Marketing Activation which are introduced Quality Management. We prove four hypothesis which are (1)As professional manpower operation is high, Museum Performance result may rise, (2)Operation conformation is no impact in Museum management result, (3)If quality management operation are introduced, Museum Performance result may rise, (4)As there is much contents of Museum, Museum Performance result may rise.