- 중소기업의 전자무역 활용요인에 관한 연구
- ㆍ 저자명
- 이충배,정용균,양재훈,Lee. Choong-Bae,Jung. Yong-Kyun,Yang. Jae-Hoon
- ㆍ 간행물명
- 통상정보연구
- ㆍ 권/호정보
- 2008년|10권 2호|pp.3-22 (20 pages)
- ㆍ 발행정보
- 한국통상정보학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
As information technology has a great impacts on contemporary business environment, global electronic trade is becoming a new paradigm in international trade transaction. The internet provides a fundamentally different environment for international marketing and trade, it also requires a different approach to international business. Now it is unrealistic to apply the same marketing strategies under global environment without making some modifications to be appropriate to the electronic edge. This paper attempts to investigate what kinds of factors influence the level of electronic trade utilization and performance, and suggests some strategies for usage of electronic trade for small-medium enterprises in Korea. According to the results of this research, the usage of electronic trade by small-medium enterprises is fundamentally important for the diffusion of electronic trade. Therefore it is suggested that the government needs to support small-medium enterprises by financing them to have system for electronic trade.