- 컨버전스 제품 핵심성공요인과 전략
- ㆍ 저자명
- 강병영,박진용,홍한국,Kang. Byung-Young,Park. Jin-Yong,Hong. Han-Kuk
- ㆍ 간행물명
- 정보시스템연구
- ㆍ 권/호정보
- 2008년|17권 1호|pp.45-62 (18 pages)
- ㆍ 발행정보
- 한국정보시스템학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this research is to investigate success factors and strategics of convergence products in Korea. The research based on existing literature regarding the innovation resistance and product bundling, examines the factors influencing consumer responses to convergence products. The research scheme was experimented through a questionnaire survey answered by 128 companies. The research model was composed of 4 groups: 1) consumer innovativeness, 2) perceived usefulness and ease of use, 3) perceived risk, 4) new product risk The results of this research reveal that consumer evaluation(consumer satisfaction and purchase intentions) are affected by consumer perceptions of risk, perceived usefulness, perceived ease of use, new product risk.