Due to the development of ubiquitous computing, a wide variety of information is being produced and distributed rapidly in digital form. In this excess of information, it is not easy for users to search and find their desired information in short time. In this paper, we propose the personalized item recommendation using the image based filtering. This research uses the image based filtering which is extracting the feature from the image data that a user is interested in, in order to improve the superficial problem of content analysis. We evaluate the performance of the proposed method and it is compared with the performance of previous studies of the content based filtering and the collaborative filtering in the MovieLens dataset. And the results have shown that the proposed method significantly outperforms the previous methods.