A bent electrode structure is proposed in the super in-plane switching (S-IPS) liquid crystal (LC), as it can reduce the response time without loss of transmittance in the bright state. The electrode angle in each position of the bent electrode was optimized to simultaneously achieve high transmittance and fast response time. The electro-optical characteristics of the proposed LC cell structure were experimentally compared with those of the conventional cell. It was observed that the response time became over 8% shorter without loss of transmittance when the proposed bent structure was applied.