Let E be a uniformly convex Banach space with a uniformly $G{hat{a}}teaux$ differentiable norm, C a nonempty closed convex subset of E, and $T;:;C;{ ightarrow};E$ a nonexpansive mapping satisfying the weak inwardness condition. Assume that every weakly compact convex subset of E has the fixed point property. For $f;:;C;{ ightarrow};C$ a contraction and $t;{in};(0,;1)$, let $x_t$ be a unique fixed point of a contraction $T_t;:;C;{ ightarrow};E$, defined by $T_tx;=;tf(x);+;(1;-;t)Tx$, $x;{in};C$. It is proved that if {$x_t$} is bounded, then $x_t$ converges to a fixed point of T, which is the unique solution of certain variational inequality. Moreover, the strong convergence of other implicit and explicit iterative schemes involving the sunny nonexpansive retraction is also given in a reflexive and strictly convex Banach space with a uniformly $G{hat{a}}teaux$ differentiable norm.