In ubiquitous environments, the content adaptable services can be dynamically provided to adapt the frequent changes of contexts. These services have common things that the kinds of context factors are limited to ubiquitous environment, though the contexts are flexible. To reuse service architecture can be reasonable for effective adaptable service. In this paper, we design a software architecture with product line techniques for content adaptable applications in ubiquitous environment. Description of product line is to define variation points and their variants, to find out the dependencies between them and to keep the model based architecture, their alternatives.