- 모바일뱅킹의 고객만족에 영향을 미치는 요인 연구
- A Study on the Factors Influencing Customer Satisfaction of Mobile Banking
- ㆍ 저자명
- 염창선,Yum. Chang-Sun
- ㆍ 간행물명
- 산업경영시스템학회지
- ㆍ 권/호정보
- 2008년|31권 2호|pp.122-131 (10 pages)
- ㆍ 발행정보
- 한국산업경영시스템학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this study is to find out the factors of customer satisfaction as the critical success factors of mobile banking. Based on previous exploratory work and a review of the literature of customer satisfaction, nine key factors are identified: perceived usefulness, perceived easy of use, perceived ubiquity, perceived safety, perceived tangibles, perceived reliability, perceived responsiveness, perceived assurance, and perceived empathy. A conceptual model is developed and hypotheses are empirically examined using multiple regression analysis. The result of this research are summarized as follows: First, perceived usefulness, perceived easy of use, perceived safety, and perceived empathy have significant influence on customer satisfaction. Second, customer satisfaction has significant influence on reuse intention and word-of-mouth intention.