In this paper, we consider a periodic preventive maintenance policy in which each preventive maintenance reduces the hazard rate of amount proportional to the failure intensity, which increases since the system started to operate. And the effect of preventive maintenance at each preventive maintenance epoch is different. The expected cost rate per unit time for the proposed model is obtained. We discuss the optimal number N of the periodic preventive maintenance and the optimal period x, which minimize the expected cost rate per unit time and obtain the optimal preventive maintenance schedule for given cost structures of the model. A numerical example is given for the purpose of illustrating our results when the failure time distribution is Weibull distribution.