- 대학생의 패션라이프스타일에 따른 장신구 착장
- ㆍ 저자명
- 신주동,최종명,Shin. Ju-Dong,Choi. Jong-Myoung
- ㆍ 간행물명
- 한국생활과학회지
- ㆍ 권/호정보
- 2008년|17권 4호|pp.723-731 (9 pages)
- ㆍ 발행정보
- 한국생활과학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This study was performed to investigate the relationship between the fashion lifestyle and the ornament wearing practices of college students. A questionnaire survey was conducted on 545 college students (male students 36.7%, female students 63.3%) in the Cheongju area, Korea. Frequency, factor analysis, cluster analysis, t-tests, $X^2$ and ANOVA were used for data analysis. The results of this study were as follows: 1) Fashion lifestyle of students was classified into 4 factors; fashion oriented, aesthetics pursuit, brand preference and reasonable economy. Based on the factor scores, 4 clusters were identified; practical, brand oriented, personality and self conspicuous. Female students were more affiliated to personality and self conspicuous group than male students. 2) They owned earrings, necklaces and rings, in the order. There were significant gender differences in the wearing practices of ornament. 3) Also, there were significant differences in the ornament wearing practices according to fashion lifestyle.