We proposed the new structure of ac plasma display panel(PDP) to improve the luminous efficacy and driving voltage characteristics. Through two-dimensional numerical simulations, we analyzed the effects of new counter discharge type, which consists of counter sustain electrodes and auxiliary electrodes. Generally, an advantage of AC PDP with the counter sustain electrodes has been known for the driving characteristics of the low voltage. In this work, the new counter structure using the ignition discharge by the auxiliary pulse applied to the address electrode showed the result of the increased luminous efficacy. The short gap discharge between two auxiliary electrodes on the front plate could intensity the long gap discharge between counter electrodes. The reliability of simulation result could be confirmed by the experimental result in the test panel.