The detailed heat transfer coefficient on a rotating dimpled channel were measured using the transient liquid crystal technique. The channel height to dimple diameter was 2, dimple center distance to dimple diameter was 1.5 and channel aspect ratio was 4. Tested Reynolds number based on the channel hydraulic diameter was varied from 15000 to 35000 and corresponding rotation number was ranged from 0.026 to 0.057. Results showed that the Coriolis force by rotation enhanced the heat transfer coefficient on the trailing surface. As the Reynolds number increased, i.e. rotation number decreased, the heat transfer coefficient increased and the thermal performance factor decreased.