In this paper, we propose an image signal processor (ISP) for an ultra small HD-grade video sensor with 3A (AWB, AE, and AF) in camera phones that can process 720P/30fps videos. In order to enhance the video quality of the systems, it is necessary to achieve the high performance of the 3A. The proposed AWB algorithm multiplies the adjusted coefficients of color gains to the captured data of white objects. The proposed AE method adopts the index step moving based on the difference between an averaged Y luminance and a target luminance, together with IIR filters with variable time responses. The proposed AF technique controls the focus curve to find the lens position that maximizes the integrated high frequency components in luminance values by using highpass filters. Finally, we compare the image quality captured from our system to the quality of a commercial HD camcorder in order to evaluate the performance of the proposed ISP. The proposed ISP system is also fabricated with 0.18um CMOS flash memory process.