- 디지털 음악 콘텐츠 시장에서의 가격전략, 수익배분 및 시장구조
- ㆍ 저자명
- 장대철,안병훈,Jang. Dae-Chul,Ahn. Byong-Hun
- ㆍ 간행물명
- 韓國經營科學會誌
- ㆍ 권/호정보
- 2009년|34권 1호|pp.133-152 (20 pages)
- ㆍ 발행정보
- 한국경영과학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This paper analyze the fee structures of digital music contents and the revenue sharing ratios that are now on-going debates in Korean digital contents industry. Especially we consider Korean situation where copyrighters and telecom companies have conflict of interest. We found two major results. First, the choice between the flat rate scheme and the usage-based rate scheme is not important to telecom companies and copyrighters. The important thing is that copyrighters should decide the revenue sharing ratio and given that telecom companies should decide the retail price. Consequently, this way can lead to win-win solutions between them. Second, the flat rate scheme affects the relationship between consumers and telecom companies. Under the flat rate scheme, telecom companies have more benefits than consumers. In the vertical integrated structure, particularly, this tendency is more severe.