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Compulsive Buying Behavior, Fashion Orientation, and Self-Esteem among Female College Students in Fashion and Business Majors
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  • Compulsive Buying Behavior, Fashion Orientation, and Self-Esteem among Female College Students in Fashion and Business Majors
  • Compulsive Buying Behavior, Fashion Orientation, and Self-Esteem among Female College Students in Fashion and Business Majors
저자명
Lee. Seung-Hee
간행물명
패션비즈니스
권/호정보
2009년|13권 6호|pp.12-19 (8 pages)
발행정보
한국패션비즈니스학회
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정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

Compulsive buyers are individuals who experience and routinely act on powerful, uncontrollable urges to purchase. The relationships that existed between compulsive buying behaviors among college undergraduates are associated with intended majors, self-esteem and fashion orientation for female college students between the ages of 18 and 24 were investigated. A random sample of 182 undergraduate students completed a questionnaire that contained measures of compulsive buying, self-esteem, and fashion orientation. Based on literature review, three hypotheses were proposed. For data analysis, descriptive statistics, t-test, Pearson Correlation, and Cronbach Alpha were used. The results found that the compulsive buying tendency is negatively related to self-esteem among college students among female college students. Also, the tendency toward higher levels of fashion-orientation was positively related to compulsive buying tendencies. Fashion major was more prone to have compulsive buying tendency when compared to business major. Based on these results, some implications for educators, marketers, consumers and would be suggested.