In u-GIS environments, a geographic information service system for mobile phone is consumer(user) oriented service system based on existing GIS and LBS considering characteristic of mobile phone. In the past, development of a geographic information service system for mobile phone dependent on various hardware specification of mobile phones and mobile operators. From now on, the geographic information service system for mobile phone independents on hardware specification of mobile phones and mobile operators. Also, it changes from service oriented GIS provider(specialist) to service oriented consumer. For the satisfaction of this requirement, we propose a design of geographic information service system for mobile phone using FLEX for creates standard execution file. The standard execution file is able to apply various mobile phone. And we propose a management method of picture contents combination of location information that geographic information service system for mobile phone is provided it firstly. In this system, it provides facilities that display map, manage location, manage contents, manage mash-up, manage map data. And then it provide facility of swf generation for display result map on mobile phone. In this paper, we are implemented the proposed system and seen same results in various mobile phone. The created *.swf file provides same result at any time, anywhere, anyone in spite of different zoom level and different display screen.