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항공 기내식의 서비스 품질에 대한 고객 기대도와 인지도 측정
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  • 항공 기내식의 서비스 품질에 대한 고객 기대도와 인지도 측정
  • The Measurement of Expected and Perceived Service Quality of In-flight Meal by Customers
저자명
김춘빈,백승희,양일선,Kim. Choon-Bin,Baek. Seung-Hee,Yang. Il-Sun
간행물명
한국식품영양학회지
권/호정보
2009년|22권 1호|pp.57-62 (6 pages)
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한국식품영양학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

The current exploratory study attempted to investigate the levels of expected and perceived service quality of in-flight meals. A questionnaire was developed following extensive literature review and in-depth interviews. The survey was conducted on board a flight by international passengers and also by passengers in the trans lounge waiting for connecting flights between October 21, 2005 through October 30, 2005. Out of the 450 questionnaires administered, a total of 319 completed questionnaires were returned, yielding a response rate of 89.6%. The 20 items representing the service quality factor of in-flight meals were analyzed, resulting in four distinct dimensions-food quality, employee service, cleanliness and reliability. In all dimensions, customer expectation was higher than the perceived level of service and the service quality of Korean based airlines was higher than that compared to foreign based airlines. There were differences in the perceived service quality of in-flight meals according to the demographics of the respondents. The results of this study can be beneficial from a theoretical and practical point of view by providing empirical data that measures the service quality of in-flight meals.