The purpose of this study is to investigate the effect of earring(nothing, small, medium, large), neckline(round, low), and hairstyle(bound, unbound) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 16 pictures manipulated with the combination of earring, neckline, and hairstyle. The objects of the study were 192 female undergraduates living in Gyeongsangnam-do. The results of this study were as follows. Image factor of the stimulus was composed of 4 different components, concentration of attention, attractiveness, gracefulness, and cuteness. In the concentration of attention, earring and neckline showed independent effect. In the attractiveness, neckline showed independent effect. In the gracefulness, earring and hairstyle showed independent effect. Significant interaction effects of earring and neckline on concentration of attention, attractiveness and gracefulness were found. Interaction effects of neckline and hairstyle on cuteness were found. The study results are highly expected to be used as useful sources in developing total coordination.