Breakup and spray formation by impinging liquid jets introduced into a low-speed cross-flow are experimentally investigated. Effects of the cross-flows on the macroscopic and microscopic spray parameters are optically measured in terms of jet Weber number and liquid-to-gas momentum ratio. The liquid stream undergoes Rayleigh jet breakup at lower jet Weber numbers and bag/plume breakup at higher momentum ratio through Kelvin-Helmholtz instability. In particular, the first and the second wind breakup occur at an intermediate jet Weber number. At higher jet Weber numbers, the hydrodynamic impact waves commands and the effect of the convective gas flows is insignificant. The breakup length rises in proportion to the jet Weber number, but starts to decrease when the jet Weber number further rises over 1000. The cross-flow promotes the jet breakup and renders a finer spray in an entire range of injection velocities.