In this paper we give formulae for sums of products of two Horadam type generalized Fibonacci numbers with the same recurrence equation and with possibly different initial conditions. Analogous improved alternating sums are also studied as well as various derived sums when terms are multiplied either by binomial coefficients or by members of the sequence of natural numbers. These formulae are related to the recent work of Belbachir and Bencherif, $v{C}$erin and $v{C}$erin and Gianella.