Experimental and numerical studies were performed to examine the effect of material temperature and reduction ratio on friction coefficient during hot flat rolling. We carried out a single pass pilot hot flat rolling test at the temperatures range of $900{sim}1200^{circ}C$ and measured the spread of deformed material while reduction ratio varied from 20% to 40%. Materials used in this study were a high carbon steel and two alloy steels. The dimension of specimen used in hot rolling experiment was $50mm{ imes}50mm{ imes}300mm$. We performed a series of finite element simulation of the hot rolling process to compute the friction coefficient change in terms of steel grade and reduction ratio. Results showed that temperature dependency of friction coefficient is not noteworthy but the effect of reduction ratio on friction coefficient is quite large. For high carbon steel, friction coefficient at reduction ratio of 30% is lower than that at that of 20%. Meanwhile friction coefficient at reduction ratio of 40% was one and half times large compared with that at that of 20%. The effect of steel grade on friction coefficient was significant when reduction ration was large, e.g., 40%.