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The Motivation of the Strategic Alliance between Ports Using AHP
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  • The Motivation of the Strategic Alliance between Ports Using AHP
  • The Motivation of the Strategic Alliance between Ports Using AHP
저자명
Kim. So-Jung,Lee. Kook-Dong,Cho. Gun-Il,Ryoo. Dong-Keun
간행물명
한국항해항만학회지
권/호정보
2009년|33권 7호|pp.483-490 (8 pages)
발행정보
한국항해항만학회
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

In recent years, shipping and ports industries are faced with enormous changes like globalization, market liberalization and borderless businesses. To cope with this competitive environment, a certain form of cooperation among ports is necessary to provide high quality of services and lower costs to establish their market power against shipping companies. The purpose of this study is to identify the motivation of the strategic alliances between ports and demonstrate the level of importance using Analytic Hierarchy Process(AHP). Among four motivations of the strategic alliances which are strategic motivation, economic motivation, operational motivation and marketing motivation, economic motivation is the most important factor for ports alliances than other factors. This is because economic motivation among strategic alliances allow ports in the same market to rationalize supply and demand, thus avoiding unnecessary over-supply and over-competition and also can reduce service costs by using comparative advantages of each partner which make costs cheaper.