The existing contact-type bearings using rolling or sliding require continuous maintenance due to abrasion caused by friction and are not suitable for high-speed rotation and slimming. A magnetic bearing without contact can overcome such problems but the performance depends on the allocation of magnets and the structure of bearings. This paper proposes a method designing parameters of a passive magnetic bearing to improve levitation force. The proposed method employs Halbach array as the allocation of magnets, uses particle swam optimization to determine the structure of bearings. The numerical experiment shows that the levitation force is improved by the proposed method compared with the existing one using finite element analysis.