The parcel wrapper for cigarettes has been used as the package and media materials for protection and design of product brands. The design of parcel wrapper has been contributed to the delivery of brand image and motivated consumer to purchase the brand. Therefore, the properties of parcel wrapper have been paid attention to highlight the design image, and increasing opacity of media materials has been one of the effective ways to obtain clear design on the paper surface. This study was carried out to improve the opacity of parcel wrapper for cigarettes. The effects of pulp composition and inorganic fillers in the furnish on the optical and mechanical properties were investigated. The use of hardwood in the stock preparation gave the increased opacity of paper than that of softwood. The application of higher refractive indices of fillers was effective to improve opacity. Brightness, tensile strength and stiffness were affected by the retained filler amount on the paper. Increase of filler contents decrease the tensile strength and stiffness due to the lesser bonding ability of fibers.