- 그린소비자의 특성에 관한 질적 연구 : 적극적인 그린소비자(Proactive Green Consumer)를 중심으로
- ㆍ 저자명
- 최경하,고화정,정순희,Choi. Kyoung-Ha,Kho. Hwa-Jng,Joung. Soon-Hee
- ㆍ 간행물명
- 한국가정관리학회지
- ㆍ 권/호정보
- 2010년|28권 5호|pp.183-195 (13 pages)
- ㆍ 발행정보
- 한국가정관리학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This paper, reviews the characteristics of green consumers through a Focus Group Interview (FGI) method. This study shows that some remarkable changes are taking place in the lifestyles of green consumers compared with the past lifestyles of green consumers. Second, this study shows that green consumers have the correct green opinions about present environmental problems and they have a critical environmentally conscious attitude on this issue. Third, the research shows that green consumers behave environmentally (buying, use, and disposal acts) based on individual and personal standards. This study suggests (based on the research findings) methods to solve environmental problems to the government, corporations, and consumers as well as ways to increase the number of environmentally conscious consumers.